Easy Brownie Recipe (Just Like Box Brownies)

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This easy brownie recipe makes wonderfully cakey, fudgy brownies with crisp, crackly tops and chewy centers. They are just like the ones made from a box, but even better.

A stack of homemade brownies. The top one has a bite taken out of it.

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    After lots of testing (and plenty of taste-testing), I finally landed on a homemade brownie that gives you everything you love about the classic box mix: deep, fudgy chocolate flavor, that signature crackly top, and the perfect balance of chewy and cakey. These brownies are rich, chocolatey, and come together with just a bowl and a whisk. If you’ve been looking for a go-to brownie recipe that feels nostalgic but tastes even better, this is it.

    Homemade Brownies That Check Every Box (Literally)

    Boxed brownies are great. But these? These are next level. They’ve got everything you love about the classic mix (fudgy texture, rich chocolate flavor, that signature crackly top), but they’re made completely from scratch with just one bowl and zero fuss.

    • The texture is unreal. Using oil instead of butter gives these brownies that chewy, fudgy bite you want in every brownie. They’re soft in the center, slightly cakey around the edges, and honestly kind of perfect.
    • Big chocolate energy. These brownies are loaded with rich, deep cocoa flavor. No shortcuts, no bitterness, just full-on chocolate in every bite.
    • They’re fast and foolproof. No melting chocolate, no fancy steps. Just whisk everything together, pour it in the pan, and bake. You’ll be in and out of the kitchen in 10 minutes.
    Ingredients for homemade brownies separated into bowls.

    What You’ll Need

    Here’s a list of ingredients needed to make these moist, flavorful brownies. Be sure to scroll to the recipe card below for a printable list.

    • All-purpose flour – Feel free to use your favorite 1:1 gluten-free flour instead.
    • Unsweetened cocoa powder – I used to use Hershey’s special dark cocoa in these, but they changed it a few years back and now I prefer regular cocoa in these. The final texture is better.
    • Baking powder – For just a bit of rise, contributing to that cakey texture.
    • Salt – For flavor and always needed.
    • Vegetable oil – I have tried butter in these brownies and while it works, the oil definitely produces the more intended mix of cakey/fudgy texture.
    • Sugar – For sweetness and moisture.
    • Vanilla extract – Vanilla extract actually helps soften some of the bitterness of cocoa.
    • Eggs – For binding things together and adding chewiness.

    How to Make This Brownie Recipe

    In just 10 minutes, you could be popping these amazing homemade brownies in the oven. What are you waiting for? Here’s how to do it. Don’t forget to scroll to the recipe card below for more detailed instructions.

    • Prep. Preheat oven to 350 degrees F and grease a 9×9 square baking pan.
    • Combine the dry ingredients. Whisk together the flour, cocoa powder, baking powder, and salt.
    • Combine the wet ingredients. Mix together the oil, sugar, and vanilla extract. Add the eggs and mix to combine.
    • Put it all together. Add the dry ingredients to the wet ingredients and mix to combine.
    • Bake. Spread the batter evenly into the prepared pan and bake for 25-30 minutes.

    Tips for Success

    • Go easy on the mixing. Once you add the dry ingredients, mix just until you don’t see streaks of flour. Overmixing can make the brownies dense and tough instead of soft and chewy—so keep it gentle!
    • Line your pan for easy cleanup. You can grease the pan if you want, but I recommend parchment paper. Let it hang over the sides a bit so you can lift the brownies right out when they’re done. Way easier (and cleaner) when it’s time to slice.
    • Use oil—trust me. It’s the secret to that super fudgy, box-mix texture we’re after. Butter might add flavor, but oil gives you that soft, chewy bite and glossy crackle on top. I’ve tested it both ways. Oil wins. Every time.
    Closeup of a brownie with a bight out of it. There are more brownies stacked behind it.

    How to Store

    Let the brownies cool completely before slicing. Store them in a single layer in an airtight container, or stack them with parchment paper between layers to keep them from sticking. You can also wrap individual brownies in plastic wrap for grab-and-go treats. They’ll stay fresh for up to 1 week at room temperature or 2 weeks in the fridge.

    Want to freeze them? Wrap them in plastic wrap, then in an airtight, freezer-safe container. They’ll keep for up to 3 months. When you’re ready to eat, just thaw them in the fridge or on the counter.

    More Brownie Recipes

    I love brownies so, naturally, I have spent some time playing with recipes and developing new takes on the classic. Here are some of my favorite brownie recipes for you to try.

    Watch The Video

    Read Transcript

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    A stack of homemade brownies. The top one has a bite taken out of it.
    Recipe

    Easy Brownies Recipe

    • Author: Lindsay
    • Prep Time: 10 minutes
    • Cook Time: 25 minutes
    • Total Time: 35 minutes
    • Yield: 12-16 Brownies
    • Category: Dessert
    • Method: Oven
    • Cuisine: American

    Description

    This easy homemade brownies recipe makes cakey brownies that taste like box mix brownies! With perfect crisp crackly tops and chewy centers, these brownies hit all the right notes.


    Ingredients

    • 3/4 cup (98g) all-purpose flour (measured properly)
    • 1/2 cup (57g) natural unsweetened cocoa powder
    • 1/4 tsp + 1/8 tsp baking powder
    • 1/4 tsp salt
    • 3/4 cup (180ml) vegetable oil
    • 1 1/2 cups (310g) sugar
    • 1 1/2 tsp vanilla extract
    • 3 large eggs

    Instructions

    1. Preheat oven to 350 degrees F. Grease a 9×9 square baking pan, or line it with parchment paper, leaving some over hanging on the sides for easy removal from the pan later.
    2. Add the flour, cocoa powder, baking powder and salt to a medium sized bowl and set aside.
    3. Add the oil, sugar and vanilla extract to large mixing bowl and mix together until well combined.
    4. Add the eggs and mix until well combined.
    5. Add the dry ingredients and mix until well combined, but don’t over mix.
    6. Pour the batter into the prepared pan and spread evenly.
    7. Bake for 25-30 minutes, or until a toothpick comes out with a few crumbs.
    8. Allow brownies to cool completely, then use the overhanging parchment paper to remove the brownie from the pan. Cut into bars. 
    9. Store brownies in an airtight container at room temperature. Best if eaten within 5-7 days. 

    Notes

    Recipe modified from AllRecipes.com

    Nutrition

    • Serving Size: 1 Brownie
    • Calories: 203
    • Sugar: 18.9 g
    • Sodium: 50.8 mg
    • Fat: 11.5 g
    • Carbohydrates: 25 g
    • Protein: 2.3 g
    • Cholesterol: 34.9 mg

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    439 Comments
    1. Lilly

      I love this recipe, I now use it as my basic recipe when I make people brownies, and even when cold, they are good. Personally I like it when brownies are more gooey so I cook them a bit under the time

    2. Nicole

      Unfortunately, I found these brownies way too sweet. It was too much. Also, I baked at 350 for 25 minutes and they weren’t baked yet, so I would say 30+ at minimum if you go with this recipe. To me they didn’t replicate box brownies.

    3. Jan

      This is my got to chocolate cravings recipe! So easy and I always have the ingredients on hand. Tonight I added some chopped cherries…delish! Thanks for sharing the recipe.

    4. Mage

      Not gonna lie, I was very skeptical about this recipe before I got everything mixed together, but it was perfect! Crispy on the outside and moist on the inside – absolutely delicious. I actually cut mine in half and put some peanut butter on the inside and topped it with powdered sugar. Super easy and definitely will make again!

    5. Ev

      Not a very good recipe… very cakey, entirely too much oil as it overpowers every other flavor. It’s quick and easy but thats about the only good thing.

    6. Nicky

      Brownies turned out great ! Always way ingredients, do not measure !! I am looking forward trying with marshmallows and pecans, maybe a little biscuits as well. Love all your recipes.

    7. Hailo

      Doubled the recipe because I only have a 9×13 pan. Turned out more cake then brownie, not sure where I went wrong but still good at least. Very yummy regardless.

      1. Lindsay

        Doubling would make them more thick, which could make them seem more cakey than normal. However, they definitely aren’t meant to be dense. For a 9×13, I’d do 1 1/2 recipes worth for best results.

    8. Souad Issa

      Hi Lindsay love all your recipes was wondering if you have a recipe for best brownie bites for a special occasion thanks

    Lindsay
    About Lindsay

    I’m the baker, recipe developer and photographer behind Life, Love and Sugar. I love sharing trusted recipes with helpful tips to give you great results.

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