About

Welcome to Life, Love and Sugar! I’m Lindsay Conchar, the baker, recipe developer and photographer behind Life, Love and Sugar.

Here you’ll find trusted recipes that you will love, along with helpful tips, tricks and insights into what works and why.

Lindsay sitting on a countertop holding a cake stand with cupcakes on it

Life, Love and Sugar began in 2012 and has evolved into a website that’s visited and trusted by millions of people each year.

My goal is to make it easy to get into the kitchen and bake with confidence, knowing that what you make will be a success. I love to share great recipes that people can use for the everyday and for special occasions in their life. There’s so much pride that comes with mastering recipes and techniques and I hope to be a little part of that journey. 

I truly love the joy and excitement that people get from making the perfect dessert and getting rave reviews from family and friends. As someone who grew up cooking with her mom and baking from a box, I know it can be intimidating sometimes. I want everyone to be successful in the kitchen, so I do my best to keep recipes accessible and fun.

Lindsay piping pink frosting onto vanilla cupcakes with pink mixer next to her

I have a background in journalism, design and marketing with a degree in Design and Multimedia from the School of Journalism at The University of North Carolina, Chapel Hill. I began baking, developing recipes and learning all about the science behind baking more than 10 years ago.

I published a bestselling cookbook, Simply Beautiful Homemade Cakes, in 2016.

I’ve also been featured in Woman’s World Magazine, on People.com, The Huffington Post, Better Homes and Gardens, Fox News Magazine, Woman’s Day, Cake Central Magazine, Cosmopolitan, Country Living, Delish.com and Delish Magazine, Parade.com, The Cooking Channel and more.

Lindsay in the kitchen holding her cookbook

A little more about me

When I’m not in the kitchen, I’m enjoying time with my family and trying to keep up with my twin boys and little girl.

I’ve written a fair amount about our struggles with miscarriage and fertility, including acupuncture and IVF. It’s a topic that isn’t discussed much, but is so hard to go through alone. I am very open about it in hopes that it helps someone, so if you’re interested feel free to check those posts out.

If you ever have a question, feel free to leave a comment on a specific recipe or send me an email at lifeloveandsugar [at] gmail [dot] com.

And feel free to reach out if you’re interested in working together!

cupcakes, sprinkles and piping bag sitting on countertop with some cupcakes on a cake stand

Where to Start

If you’re new to Life, Love and Sugar and aren’t sure where to start, the recipe index is a great place to search for recipes.

Here are a few of my favorite tutorials:

And a few of my favorite classic recipes:

Trust in the Lord with all your heart and lean not on your own understanding; in all your ways submit to him, and he will make your paths straight.
Proverbs 3:5-6

All photos and original text on Life, Love and Sugar are property of the author and are not to be used without consent. Photos may be used if a link is given for the recipe.
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Scripture I’m Loving

“Come to me, all you who are weary and burdened, and I will give you rest. Take my yoke upon you and learn from me, for I am gentle and humble in heart, and you will find rest for your souls.” Matthew 11:28-29