Welcome to life, love and sugar
about Lindsay Conchar
I’m Lindsay, the recipe developer, cookbook author and photographer behind Life, Love and Sugar. I love all things sweet and truly enjoy getting to be creative in the kitchen. My goal is to make it easy for people to get into the kitchen and bake with confidence. I love to share great recipes that people can use for everyday and for special occasions in their life.
my expertise
I’m a self-taught baker who has spent nearly 15 years in the kitchen developing and testing recipes, and trying things out just to learn more about the science behind baking. I love knowing how and why things work, so that I can share that in my recipes.
I took cake decorating classes long ago, which is what got me started down this dessert-making path and led to my cookbook, Simply Beautiful Homemade Cakes.
When you try a recipe of mine, you can be sure it’s been tested repeatedly, which is why my recipes are a trusted resource for millions of bakers online.
Some of my favorite things to make are cakes, cupcakes and cheesecakes. When I want something a little simpler, cookies are a go-to.
how i got here
Born in Atlanta, GA, and raised in Charlotte, NC, my husband and I now live in Atlanta, GA with our 3 children.
I have a background in journalism, design and marketing with a degree in Design and Multimedia from the School of Journalism at The University of North Carolina, Chapel Hill. I have always enjoyed creating and loved sweets, so in 2010 I began baking and learning to decorate cakes by taking some cake decorating classes.
After learning about blogging, I decided to start my own blog in July 2012 and share my love of desserts.
After beginning my blog I left my full-time job in 2016 to focus full-time on my site. I’ve built it into the business it is today and love what I do.
It’s an honor to be allowed into kitchens around the world as people make and share my recipes. I put so much time and love into every recipe and I hope you enjoy them.
a little more about me
- I love Jesus.
- My husband and I are high school sweethearts.
- I love to dance and 90s R&B is my jam.
- I love to nap on the beach (but don’t get too muchnow with 3 little kids).
- I’d rather eat my calories than drink them.
- I’m a self-proclaimed introvert, but have been told I’m an extroverted introvert. I think it depends on the
crowd.
- I enjoy people-watching.
- I’m a bit of a perfectionist.
- When I’m not in the kitchen, I’m enjoying time with my family and trying to keep up with my twin boys and little girl.
- I’ve written a fair amount about our struggles with miscarriage and fertility, including acupuncture and IVF. Back when we went through it, it wasn’t discussed much, and is so hard to go through alone. I am very open about it in hopes that it helps someone.
get in touch
Have a question? I’d love to hear from you!
You can email me at lifeloveandsugar [at] gmail [dot] com. If you have a comment or question about a specific recipe, you can also feel free to leave a comment below the recipe and I’ll respond as soon as I can. Thanks!
Advertising: My ads are run through a private agency. As such I am currently not accepting any additional display advertising.
Guest Posting: I do not currently accept guest posts.
